![]() ![]() A countdown to a “global” time, one that is aligned with your account’s specific time zone (for example, the ad will display “ends in 6 hours” to users in California and New York alike, at the same time).A countdown to a set time that is automatically adjusted to the time zone of the user viewing the ad.You have two options for using Google Countdown Timer Ads: Countdowns can be set up in any text ad, as well as responsive search ads or Dynamic Search Ads. The countdown feature is built directly into the headline or description of an expanded text ad and automatically updates to reflect the amount of time remaining on the “clock.” First, it displays the days remaining, then hours, then minutes until a sale or offer expires.īecause the countdown updates in real-time, you no longer need to constantly update the ad copy in the Google Ads network to reflect the time remaining. However, unlike standard search ads, they allow you to incorporate a countdown feature that leads up to a specific event – for example, the end of a sale promotion. Google Countdown Ads appear to online users just like any other search ad, once they’re triggered by specific keywords you have selected for your ad groups. If that sounds like a benefit you’re interested in having – and we’re guessing that it is – you can use this guide to learn more about what Google Countdown Timer Ads are and how they work, why they’re so advantageous, and how to set up a Google Countdown Ad of your own. It adds a sense of urgency to interacting with your ad, making it more likely that you’ll receive a click from users that are ready to engage. With the Google Ads Countdown function, you can create ads that encourage users to take action (clicking on your ad) within a given timeframe. Today, we’re going to take a closer look at Google Countdown Timer Ads, an innovative and simple way to boost the success of your PPC (pay-per-click) campaigns. If you’re willing and able to invest some time and effort, you’ll discover a huge variety of options for crafting highly tailored ads. And, of course, tailored ads make it easier to target your ideal customers – and that can be key in connecting with users that convert into customers.įor users of Google Ads, also known as Google AdWords, there are many different ways to utilize ad customizers. One of the secrets of successful search ads is customization, which provides you with an invaluable opportunity to design more tailored ads. ![]()
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